Tim and Tom interview Stephanie Rosenbaum, founder and president of Tec-Ed, Inc., in her Michigan office. Since the late 1960s, Stephanie and her company have helped clients make products easier for customers to use.
The interview topic is categories of return on investment for user-centered design. Be sure to read the full chapter on it that Stephanie co-wrote with Chauncey Wilson in the second edition of Cost-Justifying Usability, ISBN 0-12-095811-2.
Also, the international conference for the Usability Professionals Association is coming up in June. You can learn more about it at www.upassoc.org.
Finally, our house band, Peter Grey, sings To Edgar.


Direct download: DesignCritique15_SR1.MP3
Category: podcasts -- posted at: 10:05 PM

Tim and Tom, along with guest colleague Dan, continue their critique of recommender systems that began in Design Critique episode 13. Tom starts things rolling by asking Tim why he prefers not to use recommender systems, then Dan and Tom discuss their use of Last.FM and its recommender system. A summary of our customer experience with recommender systems ties things off, mockery of Lionel Richie music ensues, and house band Peter Grey sings PsychoActive.

Direct download: DesignCritique14_Recommender2.MP3
Category: podcasts -- posted at: 7:26 PM