The Windows 10 upgrade has become infamous for its pushy, hard sell approach and its “phone home” data tracking “features”. Did you know the “hard sell” is known by such other fun names as “advance consent” and “inertia selling”? It’s all about disrespecing customers’ property rights, personal rights, and using people as objects for short term gain instead of offering them a decent value proposition.
As recounted in this episode, even the technical implementation has flaws that result in a customer experience that disappoints at best and enrages customers at worst. At least, this customer was not satisfied.
For those of you who share my concerns at Microsoft’s disresepctful, anti-customer approach, the GWX control panel may offer some relief from the Windows 10 upgrade annoyance. Check it out at
NOTE: This critique is of the Windows 10 upgrade process itself, not of Windows 10’s user experience as an operating system and user interface.