Now this is how how to delight customers without hurting your profits. I ordered this inset plaque for the center console of my car–it covers up a bare space where the seat heater switches would go if my car had them–and FT86 Speed Factory not only shipped the part to me very quickly, but when I opened the package I was happy to see classic fun candy Laffy Taffy included as a surprise. It’s whimsical, it’s imaginative, it’s low cost, it’s delicious, and I appreciated the effort. Also note that they include a very clearly written warning to inspect all parts before installing them if one has doubts (to speed the return process if needed).
Great packaging makes the unboxing experience for even a simple car part fun.
Syed Ibrahim joins Tim Keirnan for a critique of the Motorola MotoG4 smart phone. While the G4 was touted as an affordable, “pure, clutter-free version of Android”, Tim’s experience was anything but pure Android. Syed’s expert Android wisdom provides a counterpoint to Tim’s confusion and disappointment as the discussion ranges from the pluses and minuses of the G4 to the shortcomings of various reviews of the phone when it came out.
Our conclusion is that, if the botched implementation of the G4’s so-called “pure” Android experience is bad, the coverage of the phone in the traditional tech media was even more sloppy. How is one to shop effectively for a good Android phone in light of inept reviews like these? Syed has suggestions.
Thanks to Tom Merritt for his report on Lenovo switching all its phones to “stock Android”. The link to that particular episode of Daily Tech News is at
and the license for distributing this excerpt, unmodified, is
We return to the Garmin Nuvi 2598LMTHD to try Garmin’s companion application for it, BaseCamp. Aravindh Baskaran is back to help Tim Keirnan try to create a customized commute route in to the office and upload the route to the GPS unit. This is a very informal usability test and Tim wanted Aravindh around because the first time Tim tried to do this, he was not successful. Aravindh has used Base Camp to create car club routes on back roads with the Windows version of BaseCamp, so he is acting as informal usability test moderator.
The initial use usability problems Tim encountered were nothing compared to the design failure he found transferring the route to the Garmin GPS unit and using it. If you would like to follow along, you can download a Windows or Macintosh version of BaseCamp at Garmin’s website:
Listener Costan Boiangiu’s excellent email about the UX of GPS devices kicks off this episode, and the informal usability test critique of BaseCamp starts about 15 minutes in.
Aravindh Baskaran joins Tim Keirnan for a critique of the Garmin Nuvi 2598LMTHD.
We follow our usual critique structure that includes the following:
Out of the Box
The Garmin 2598 is an interesting mixture of excellence and frustration. On the positive side, we found that
* The map screens, both day and night versions, are very well designed.
* The voice sounds terrific because it is both pleasant stylistically and cuts through the noise of the car sonically.
* The device is fairly quick in its operation, including finding satellites (unless you are indoors, but why are you driving indoors?)
On the negative side, we found that
* The vaunted voice interface doesn’t work well at all. Very frustrating.
* The un-changeable and incessant alarm for school zones within a half mile of the car is extremely frustrating and can make us ignore alarms in general.
* The unit occasionally freezes and no amount of pressing or tapping the screen will bring it back, forcing the user to unplug power from the unit and restart it.
* Inexplicable routing can ignore oft-traveled commutes and actually send us the long way around. And sometimes Tim got a different route home if his address was in the Home saved location rather than his address being in the Recent list.
* The settings don’t encourage quickly finding what you want to adjust.
Finally, email from listener Katie was a wonderful compliment to starting a new year of episodes. Thank you for listening, Katie.
The Subaru WRX is a legend, and life is too short not to drive legends. The “bug eye” version of this all wheel drive sporty car from 2002 and 2003 was a success worldwide but especially in the North American market where it was the first time we got this car. Later generations of the car delighted owners as well, yet the bugeye models delighted customers in a unique way that the newer cars do not duplicate for all their recent advantages.
What made the bugeye WRX so attractive then and to this day? There is an analog, mechanical honesty and tautness to the 2002-2003 models, and modern versions are not as “organic” feeling. Ken Mayer and Eric Penn join Tim Keirnan for a longitudinal review of Tim’s 2003 Subaru WRX. If it sounds like we recorded this episode sitting in the car, well, we did!
This episode covers the following items in the following order:
* The evolution of the all wheel drive niche in vehicle design and rally race history
* The nature of forced induction, its pros and its cons
* The superb steering wheel by Momo , the clean and usable instrument panel, the clean and usable controls, the amazingly good seats.
* The factory boost gauge and short shifter options.
* The design choices of 2003, with a value on providing the most feedback to the driver, versus modern car designs with their isolated and numb feeling for the driver. Ken’s dad’s 2015 WRX provides contrast to what Subaru did in 2003. How has the model evolved?
* The heavy weight and mechanical complexity of an all wheel drive and turbocharged vehicle.
* Tim’s few and limited modifications to an otherwise stock bugeye WRX.
* We almost forgot to talk about the qualities of a boxer engine and the excellent sound of the stock exhaust with unequal length headers.
* The oil and transmission fluid dipsticks were poorly designed and those fluids are kind of, you know, just maybe, important.
Skip ahead to 31 minutes if you want to bypass our discussion of the history of all wheel drive cars and comparisons to front wheel drive and rear wheel drive, and the principles of forced induction.
Eric promises us a longitudinal review of his FiestaST in 2017! Stay tuned. . .
Brian Shunamon from the USA sent us a message so on point that I asked him if I could record it and publish it. As an Information Technology professional with corporate clients, as well as a guy looked to for tech advice by friends and family, Brian addresses the concerns of our last several episodes on Microsoft’s customer experience mistakes with its Windows 10 upgrade policy and behaviors. He reminds us that enduring patterns of mistreatment is a bad precedent not only in our personal relationships, but also in our relationships as customers of products and services. You don’t have to take it! Nor should we.
Brian’s longer written article, “NIXING Windows“, about why Microsoft’s behavior is a threat to your personal and professional computing life, and how you might consider an personal computer operating system such as Linux, is on his LinkedIn profile at
Microsoft hit a new low in their obnoxious campaign to upgrade customers’ PCs that were Windows 7 or 8 to Windows 10. The user interface is almost impossible to say “no” to when the dreaded Win10 upgrade message appears.
Anecdotes about affected customers Tim knows and a critique of two freeware utilities that can keep a Windows machine under the user’s control are featured in this short episode. When will Microsoft learn to respect customer’s private property and offer an honest UI to upgrade to Windows 10? Never, probably. The brand is suffering as Microsoft demonstrates contempt for their paying customers and tricks customers into forced upgrades.
Hypnotically cool documentary of Lenny’s Shirts:
Lenny’s Shirts store on Etsy:
Paul Thurott’s excellent article explains the whole mess:
Steve Gibson of GRC created Never10 to let owners regain control of their Windows PC:
GWX Control Panel is not as easy to use as Never10, but offers more configuring options: