A heartwarming holiday tale of good customer service after the sale. Nokia politely and efficiently repaired Tim’s Lumia 710 Windows Phone, using a combination of good website design, excellent customer service desk people, and a “do it right the first time” service department.
Companies that care about their customers will save the brand’s relationship with the customer when something goes awry. In particular, Nokia did three things to keep Tim’s loyalty to the brand when disaster struck:
1. Effective and consistent communication, both on their website and in person via telephone.
2. Action that matches words with deeds. No hypocrisy or lies.
3. High speed of resolving the problem–efficient solutions done right the first time.
Thanks to their professional handling of the problem, Nokia has not lost a customer. Obviously this is something that T-Mobile doesn’t care about, as evidenced by our previous episode, but to Nokia’s credit they “get it”.
Tobby Smith returns to help Tim provide a longitudinal review of Nokia’s Lumia 710 Windows phone. After over eight months of use, the Lumia 710 proved itself a terrific value in smart phone quality, including
* Convenient, portable size with grippy back cover that can be switched with other colors to personalize the phone
* Hardware buttons for the three standard Windows Phone buttons, instead of the soft buttons so often found on other models. We find dedicated hardware buttons much more usable.
* Clear and bright screen with high contrast.
* Good video recording.
* Superior applications specific to Nokia phones, such as Nokia Drive.
* Tim’s phone broke after only five months without any abuse or dropping.
* Still camera images are average at best.
* Volume of speaker is not loud enough to hear nav instructions above road noise or stereo playing.
Despite the dislikes, the Lumia 710 is a great value-priced smart phone. As Windows 8 phones roll out, it may become even cheaper to buy and thus an even better value for customers who don’t need the advanced functionality of Windows Phone 8.
See Nokia’s profile of the Lumia 710 at
Photos of the 710 from Nokia.com are used entirely without permission.
Listener Costan Boiangiu rejoins the show for a wordcast on haptic feedback in product design. What is it, how is it used currently in product designs, and how could it be used? We discuss designs that have haptic feedback innately as well as designs where the haptics have been added. Thanks for Tim’s coworker, Gary, for suggesting this topic for the show.
Check out Costan’s automotive design blog at
And remember to visit Haptics-e: The Electronic Journal of Haptics Research
for the latest in scholarly research at
“From Information Architecture to Ambient Findability to Intertwingularity: An Inspiring Conversation with Peter Morville
Recorded June 18th, 2012 at IUE2012.
Peter Morville (above, left), best known as a founding father of information architecture, co-authored the profession’s best-selling book, Information Architecture for the World Wide Web.
That was 1998. Since then, Peter continues to be a prolific author, practitioner, and thought leader for our industry and profession amidst this ever-expanding and reinventive internet landscape that continues to provide communications, information, and commerce to the world.
To most effectively tap into Peter’s current and historical thinking, he was interviewed live and interactively with the audience by Design Critique’s Timothy Keirnan.
Visit Peter’s blog and more at http://semanticstudios.com/
Tobby Smith joins Tim Keirnan for a longitudinal review of the Windows Phone 7.5 mobile operating system. Both guys have been using it on Nokia Lumia 710 handsets since last winter and are ready to explain why they enjoy the Windows Phone customer experience, as well as complain about the negative points which they hope Microsoft will fix in the upcoming Windows Phone 8.
Tobby is a long-time veteran of smart phone use, while Tim is new to smart phones, so both ends of the user continuum are included.
To see the user interface of Windows Phone, head over to a cell phone store in your area and try it for yourself OR point your browser to
The episode of Design Critique with Matt Hard that covered the Zune HD, the predecessor to Windows Phone, can be heard at
The GoldStar MA6511W microwave oven is a triumph of kitchen appliance interaction design. Featuring only two mechanical controls that are all too rare in an age of overly-complex digital designs, the MA6511W deserves as much praise as can be put into this 16 minute episode. The adjective “intuitive” is often over-used, but it applies to this small microwave oven.
Microwaves are functionally simple devices often made difficult to use by manufacturers who put frivolous features and buttons on something that doesn’t need to be complex. A mad dash for “features” at the expense of audience needs and usability is common in microwave oven design, but GoldStar’s design team tightly focused this oven for a particular audience (re-heating in space-cramped kitchens) and did NOT try to please everyone. The result is a wonderful appliance that has also proven very durable–7 years of trouble-free service at the time of this episode’s publishing.
The How Stuff Works website referred to in the episode has some podcasts you might be interested in: