Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it’s in your marketing email messages or your web pages, details matter!

03:47 The importance of proofreading marketing email messages
08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO.
17:06 Test a website with browsers besides Chrome, which not everyone will use.
22:00 Competitive intelligence tools and keywords
25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/
28:20 In 2023 people are still not labeling images with alt tags
30:20 Allowing content to be buried deep because of not using pagination properly on web pages
35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm
40:22 Do not hide the search bar on the home page or other pages

Make sure to read Matt’s excellent article 10 Opportunities for Improving Your Digital Performance.

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