Interview: Jim Jacoby on UX and Business Leadership Opportunity at IUE2009

Tim Keirnan interviews Jim Jacoby of Manifest Digital about “big picture” UX¬† and our ideal place inside companies. Jim’s presentation¬† was called “Interaction Designers As The Next Generation of Business Leaders”. Recorded at Internet User Experience 2009 on April 1st, Jim told us the following points:

* Why interaction designers should be the next generation of business leaders inside our companies.

* How traditional “business players” in companies have become commodities.

* Why “the creatives” in companies should step forward and help their companies innovate at the highest levels, not passively remain in the background.

* The danger of being an introvert while “empty megaphones” from other areas may lead your company in non-customer, unauthentic, non-innovative directions.

As a provocatively sincere and friendly revolutionary, Jim tells us about all this and more, including the importance of being “in the moment” with our end users/customers and coworkers.

Manifest Digital is found at
http://manifestdigital.com

Jim’s blog, Everlasting Now, is at
http://www.everlastingnow.com

The “mindful walking” exercise Tim mentioned came from his experience at Peaceful Dragon School in Ann Arbor:
http://www.peacefuldragonschool.com/ConsciousWalking.cfm

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