Interview: Stephanie Rosenbaum on Usability ROI

Logo for Tec-Ed

Tim and Tom interview Stephanie Rosenbaum, founder and president of Tec-Ed, Inc., in her Michigan office. Since the late 1960s, Stephanie and her company have helped clients make products easier for customers to use.
The interview topic is categories of return on investment for user-centered design. Be sure to read the full chapter on it that Stephanie co-wrote with Chauncey Wilson in the second edition of Cost-Justifying Usability, ISBN 0-12-095811-2.
Also, the international conference for the Usability Professionals Association is coming up in June. You can learn more about it at
Finally, our house band, Peter Grey, sings “To Edgar”.

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